Each FRANCON garment is carefully designed to suit specific occasions and evoke certain emotions. The pieces are functional, look beautiful and are made of high-quality materials. Inspired by architectural principles, FRANCON garments become a harmonious interplay between form, function and atmosphere.
As a part of the ongoing urban regeneration of the surrounding area, the modernist redesign of the building pays homage to Rotterdam’s Reconstruction era and the work of Huig Maaskant.
The current shell state of the Lobby is characterized by its raw concrete walls and floors, providing the perfect unfinished backdrop to accentuate ‘Scene’ - the retail installation itself.
Bathed in a warm caramel colour, 'Scene' has been carefully designed to blend seamlessly into the architectural environment. The temporary installation takes up the expansive space on the ground floor of The Lobby. The decor and modular elements are designed to provide an intimate shopping experience while remaining adaptable for future use.